History was made in the world of cinema marketing when the trailer for Spider-Man: Brand New Day crossed one billion views, a landmark that no film promotion has ever reached before. Sony released the highly anticipated trailer on March 17, and within just four days, it had conquered every record ever set. Tom Holland’s Spider-Man has officially become the biggest superhero draw in trailer history.
The numbers are almost impossible to comprehend. In just 24 hours, the trailer racked up 718.6 million views, dwarfing the previous single-day records of 365 million (Deadpool & Wolverine) and 355.5 million (Spider-Man: No Way Home). It even outpaced Grand Theft Auto VI, which had astonished the internet with 475 million views in its first day.
WaveMetrix, which tracks video performance across platforms, confirmed the billion-view milestone had been crossed and that the total stood at 1.1 billion by Tuesday. The trailer now sits alone at the top of trailer history, with no other film even close to matching it. Analysts predict the film itself will benefit enormously from this historic level of pre-release interest.
The trailer’s narrative centers on a heartbroken and isolated Peter Parker who has been forgotten by everyone he loves after the events of No Way Home. Four years on, he suits up again to face a new menace, turning to Bruce Banner/Hulk in search of guidance and perhaps a lifeline. Fans have already flooded social media with emotional reactions and creative alternate titles for the film.
Spider-Man: Brand New Day arrives in theatres on July 31 as part of MCU Phase Six, directed by Destin Daniel Cretton. The cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Indian audiences will enjoy regional language releases alongside the global English version.